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Silencio Ceiling Tiles Prove It's Hip to be Square

MONTREAL, Quebec, February 8, 2006 — With the recent proliferation of home improvement television shows and magazines, Canadians are renovating more than ever before. And it's not just the boomers thaet are doing the renovations. Young, first time homebuyers are very much into fixing up their new, if somewhat more humble abodes.

EMCO Building Product Corp.'s line of wood fibre ceiling tiles called Silencio is tailor-made for this group.

"Silencio is a perfect product for Gen-Xers," said Murray Abramovitch, Vice President, Marketing, at EMCO Building Products Corp. "It's inexpensive, easy to install, environmentally-friendly and has great acoustical properties. We call it 'eco-logical'. It is a ceiling with attitude."

"Of all the plusses, the noise reduction qualities seem to resonate most with this group," Abramovitch added. For home theatres, children's playrooms or any other area that needs a little extra sound protection, Silencio ceiling tiles provide a simple, yet effective solution. The noise reduction co-efficient (NRC) is excellent; depending on the particular tile, a Silencio ceiling can absorb up to 40% of the noise in a room. This makes it the perfect choice for bedrooms, playrooms, home entertainment centers, family rooms and home offices.

The 12-inch by 12-inch tiles come in nine different patterns and features a tongue-in-groove interlocking system. Installation is simple, can be done in one day and requires only basic tools. Do-it-yourselfers will appreciate the step-by-step, interactive tutorial and additional installation information available free of charge at www.emcobp.com/silencio.

This environmentally-friendly product is made from natural organic wood fibres bonded together with starch. As for being affordable, a 10' x 12' ceiling can cost as little as $60. All of which combine to give Silencio one more quality that endears it to the X-generation: multitasking.

"We're extremely proud of Silencio's many benefits to consumers," added Abramovitch." This line marries form with function, providing homeowners a simple, stylish solution to sound absorption. It is easy on the eyes, easy on the wallet and easy on Mother Nature."

About Emco BP

Emco Building Products Corp. (www.emcobp.com), one of Canada's leading manufacturers and distributors of building materials, is a privately-held company headquartered in LaSalle, Quebec. It services the residential, commercial and industrial construction markets. Operating primary manufacturing sites in Alberta and Quebec, Emco Building Products employs nearly 1000 people in Canada. It also has several joint venture operations in the United States.

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